What Is Coursera?
Founded by Stanford University's computer science professors Andrew Ng and Daphne Koller, Coursera is a worldwide e-learning platform that started in 2012 to provide free online courses, certificates of specializations, and degrees, and promote professional courses.
Business Model Of Coursera
Coursera operates on a freemium business model, where users can access a majority of the course content for free, but must pay a fee to receive a certificate or receive additional course materials, such as graded assignments. Additionally, Coursera offers enterprise solutions for businesses and universities, where they can license Coursera's technology and content to offer their own online courses. The company also generates revenue through partnerships with universities and institutions to offer degrees and certifications, as well as through its job-oriented courses, which provide an in-demand skill certification after completion.
Coursera has made a mark in the E-Learning Industry by offering students with desired courses. So, in 2013, Coursera introduced "Signature Track" for students who want to earn certificates of a particular course from the prestigious E-Learning Platform. Students have to pay a per-course fee to participate in the "Signature Track. These paid certifications are the bedrock of Coursera's business with Specialized and degree programs following the same protocol.
Coursera started its subscription feature in the year 2016. Under this, it provides monthly and annual subscriptions for specialization and degree programs. It is a new payment model that allows users to purchase access to all content on a month-by-month or annual basis, Students can now also opt for a week's trial, and post this trial period, the fee will automatically get deducted from the user's account.
Platforms both new and old in the market can earn good revenue through affiliate marketing. Coursera as an E-Learning Platform also utilizes affiliate marketing and programs for generating revenue. Its courses have a list of recommendations for different books and journals launched on different websites like Flipkart, Amazon for students to buy through a particular website.
A new culture is practiced by multinational companies for training their employees by collaborating with specific e-learning platforms. Coursera also has the same protocol of associating with different companies so that it can boost up its business by teaching employees of a particular organization. Until now, more than 500 companies have collaborated with Coursera for this initiative.
Apart from companies, Coursera also has affiliations with different government, non-profitable organisations (NPOs) and non-governmental organisations (NGOs). Donations from such organisations help Coursera in uplifting its business model to a greater extent.
Achieve Your Goals With Coursera
With a vast array of courses spanning across multiple disciplines, Coursera provides a comprehensive learning experience that helps individuals gain the skills and knowledge they need to excel in their field. Whether you're looking to develop new skills, advance in your current role, or transition into a new career, Coursera offers the flexibility and versatility to help you achieve your goals.
Learn The Best Skills
Empower yourself with knowledge from the world's top experts. Coursera is the perfect place to acquire the best skills for your future.
Get a Career Roadmap
Take control of your career journey with Coursera's career roadmap. Discover new opportunities, set goals, and achieve professional success.
Earning Certificates And Degrees
Unlock new doors to your future with Coursera's certificates and degrees. Enhance your resume and stand out from the crowd.
Uplifting Your Organization
Elevate your organization to new heights with Coursera's professional development courses. Empower your team to succeed and drive innovation.
Let's examine the business models of the top-notch e-learning platforms:
|Number of Courses||Price Plan||Categories||Bachelor's and Master's||Who Contributes|
|5500+||$29-99$ (individual courses) $39-$79/month (special programs) $15-$25000 (degrees)||All||Yes||Universities and companies|
|100000+||$10-$199||All||Yes||Universities and Professionals|
|2500+||$50-$300||All||Nano degrees for both||Universities|
|200+||$399/month (for paid courses)||Any||Micro Bachelor and Full Master’s degree||Universities|
|22000+||$15/per month $8.25/annual (whole year upfront)||Any||No||Working Professionals and Experts|
After analyzing all the necessary points revolving around Coursera and its position as a MOOC (Massive Open Online Course), you can now figure out the essential factors which influence the cost of developing such an app or website. Now let's focus on the six crucial points which are responsible for uplifting the business of Coursera.
Six Pillars Of Coursera's Revenue Model
A major population of students and professionals want course Certifications from prestigious E-Learning platforms. The cost of these certifications is comparatively very less than the college's summer course certifications. Thus, students are attracted towards these cheap but valuable certifications.
Subscription feature helps the E-Learning Company in generating major revenue by making students enroll in the specific courses through a free trial and then charging fees to continue with the course if the student is interested. Subscriptions are generally charged on a monthly/annual basis.
Marketing is an evergreen method of generating more income. E-learning platforms can collaborate with different websites for affiliate marketing. The platform can contain links of recommended books for a particular course and the users can go to that particular website via the link and buy those books.
This feature is available for organizations who want to train their employees in any particular technology for the benefit of the organization in terms of work and professionalism. The pricing is distinguished depending upon the company, the strength of employees to be trained on a group basis, and the technology to be taught.
Features Of Coursera
Every eLearning platform is unique in its own. But there are some must have features that play an important role in building an online learning platform. Coursera provides a list of features for students and professionals for easy learning.
Content is available in audios, videos, and different file formats for a detailed explanation of any particular topic.
Provide users with general information about courses, their syllabus, reviews, and enrollment options.
For discussing any particular topic on the website.
For formative assessment, students can quickly check their own knowledge about what they've learned so far.
For practising topics learnt throughout the course.
Support Student Group
Engaging with students on social media through Facebook, etc.
Assigning assessments to groups as an exercise.
Degrees And Specialization
Transforming students into professionals with degrees and special courses.
Online Certificates for students on their desired courses for validation.
Essential Features Required For Elearning Platform
Search, Recommendation, and Categorization of Courses
Creation Of Courses
Online Course Catalogs
Efficient Payment Process
Emails And Push Up Notifications
Strong Reporting With Customization
Coursera Mobile App
Apart from the Website, Coursera has launched its Mobile App customized with all necessary features so that the students can access and upgrade their skills from the courses at any point of time. Technologies like Augmented Reality, Virtual Reality have been embedded inside the app to promote superior user interface and experience for anyone who wants to make a career in his/her desired field.
Coursera Plus is a premium feature of Coursera which allows the user to access the majority of Coursera courses by paying an annual subscription. It's $399 for the year and gives members' unlimited access to over 90% of the platform's course catalog including specializations and professional certificates.
Enroll in any Course
Explore any interest or trending topic to advance your skills and become professional in the desired domain.
Coursera provides affordable learning programs taught by top instructors from leading universities and companies.
Learn at your own pace and move between multiple courses, or switch to a different course on your schedule timing.
Earn a certificate for every learning program that you complete at no additional cost.
We are a CMMI level 5 certified company
Our innovative process, technological improvements, and relentless commitment to delivering the finest quality of services to our clients have made us earn this authoritative certification.
The 3 Main Panels For Any Efficient ELearning Website/App
In order to be known as a professional Elearning Website/App, your Software Development Company should make sure that your product has the 3 pillars of modules in order to be called a complete package.
The user panel of an ELearning Website/App should contain information regarding all the offers and features provided by the company for all students and professionals. Representation of elements like Search Bar, list of Recommended Courses, and display of Professional Degrees and Certifications should be mandatory. It should highlight the trusted corporate companies and universities in collaboration with the company so that it instills a sense of loyalty and stature among the users for the organization.
The Panel should display the experiences of old users so that it promotes more connectivity and trust among the new users. Trending offers and the Advantages on the Courses should be addressed in an interactive way.
The tutor panel of an ELearning Website/App should specially be designed and customized in such a way that it targets all the potential candidates who want to be tutors and want to seek information regarding the tutor domain of the company. The module should display a list of certified courses and specialization programs for which a tutor can opt for when it comes to teaching a specific technology. It should contain the Tutor profile where every tutor can log in and select the number of courses he/she wants to teach to students with prior salary or income.
For an Elearning Platform, the Admin Panel should be designed in such a manner that it can be accessed and used exclusively by the founding organization and its higher officials. This module should contain a dashboard comprising the list of courses and the statistics and details regarding the payments, completion and demands of those courses. A proper list of instructors containing their qualifications, skill sets and experience, detailed explanation of the syllabus, reviews and ratings, etc. are some of the mandatory features to be listed in the Admin Module.
Other Players In The Same Category
In the Online Education Industry, a lot of ELearning platforms have tried to excel in this race with their unique features and quality services.
An American Company working as a non-profitable organization in order to provide online tools to teach students.
Founded in 2012, it works as a profitable community and provides courses on Computer Science, Physics, etc.
Online tutoring Indian firm providing academic courses for students from 5th - 12th and catering courses for competitive exams.
American online learning platform with 50+ million students and 50,000+ teachers having technical courses in more than 60 languages.
Online educational platform providing university level courses and created by premium American Institutes, Harvard and MIT.
Indian Education Company focusing on students from KG-12th by providing academic courses for all round development.
Timeline To Build An App Like Coursera
The time duration for building such an Elearning app or website starts with the primary development to the day of launching the application or website, followed by maintaining and upgrading the app. In order to give you a rough idea about the time duration of development and the estimated cost behind the development, we've got you the detailed information below.
|Student Application - Android/iOS|
|Tutor Application - Android/iOS|
|Total Estimated Hours|
Our team at WebClues Infotech consists of highly skilled professionals who use the following list of main tools and technologies for development:
Apps Built By WebClues Infotech
WebClues Infotech has established a remarkable reputation in the software development field by developing top-notch commercial apps that are both efficient and professional. With a focus on delivering quality and value, we have earned the trust of businesses around the world. Our commitment to excellence is evident in every project we undertake, and our clients can expect nothing but the best from our team.
We are an interactive, fun based knowledge development platform, where you can monitor your child's progress. We help your child grow & learn while having fun, playing.
What Our Clients Have To Say
Listen to our premium clients and have a look at what they say about their experiences with us and our services.
Which Industries Are Benefiting From Online Apps?
A lot of industries are receiving online success in their business because of the valuable contribution by online mobile apps.
Because of the rise in health issues among the common sections of the Society, Healthcare apps containing information and tips related to health, fitness and lifestyle have been introduced in abundance. Users can also order medicines, reports and book appointments online in just one click.
All thanks to the online mobile apps, the users now can order their favourite food from their favourite restaurants anytime and receive it at their door-step, thus helping the restaurants by providing quality experiences of customers with an increase in the revenue.
People are getting attracted towards entertaining apps with cool features. You can now book movie tickets and watch your all-time favourite movies online from your mobile and laptop by sitting at your home. Gaming industry too is benefiting from this revolution.
Now people can order anything they like online and it will be delivered to them within the promised time. It has helped all the retailers and shopkeepers to expand their business and generate more revenue for their business models.
Whether it's your marriage ceremony or the interior designing of your house, you can get professional support with the personal care apps so that you experience the best quality of work done on whatever you want to with utmost finesse.
A lot of users now prefer booking cabs or getting rental vehicles online for travelling to their destinations at affordable charges. Trending offers and discounts on these travel apps have amplified their usage. These choices are gradually promoting the success of the transportation industry.
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