Internet-based sports betting services have made a prominent foray into our lives. Betting plays an intrinsic role in fan participation across sporting categories- be it Rugby, Soccer, Baseball, Basketball, or Cricket. With the advent of smartphones and other mobile platforms, internet sports betting is at a record high. In the last few years, online sports betting has been legalized in several parts of the world which has contributed to the market as well. This has also contributed to the confidence of veteran betting enthusiasts and sports newcomers.
To this effect, businesses are racing to replicate the success of popular and successful sports betting platforms like Bet365. If you wish to launch a legal, risk-free sport betting mobile app like Bet365 then read on for some insight, starting with the business model behind the app idea.
Within a few years of its inception, Bet365 achieved great success. With over 4,000 staff, millions of active users worldwide, and recorded revenue of USD 4.07 billion in 2020, the company has indeed become synonymous with online Betting. The four pillars of their business model are Subscription Revenue Model, Fees & Commissions Model, Advertisements Model, and Brand Promotion. Now, let us get some insights into these revenue streams in brief.
Bet365’s user features have enhanced and increased in number since its inception. However, there is a basic set of features that Bet365 provides, which are mandatory for any contemporary mobile sports betting app venture. The user panel features of sports betting app like Bet365 must consist of:
This feature is all about registering new users to your sports betting platform. It acts as the first touch-point for new users to register with genuine email, social media, and banking credentials.
One of the biggest draws of Bet365 is that it allows users to watch live sports fixtures. The match summary is also of assistance to users for team and player analysis.
Multilingual support is necessary if you wish to target users from various native demographics. Users must receive live in-app updates and interactive push notifications for betting results.
The betting guide gives users the rundown of the process-flow for using your sports betting
It allows users to choose whether they wish to bet based on a player or a particular type of sport.
The fixture schedule visibly alerts users to new betting prospects with upcoming games. The fixture schedule may reflect matches for only players and leagues that interest the user.
This feature encloses the various betting models that are covered by your mobile sports betting service, such as, spread-betting, totals, money line, head-to-head, call, etc. for users.
This feature comes immensely handy for users who wish to place bets based on player and team rankings. The rankings are based on past play-offs and are updated in real-time.
The service must have communication systems with multi-lingual support, so users can communicate among themselves, and with the administrator for any issue or query.
Final and live current results for every type of sport covered must be provided for the benefit of the user. Live-streamed matches are synonymous with Bet365, adding to its popularity.
In order to run the services smoothly, sports betting applications such as Bet365 would definitely require a detailed and dedicated admin panel that grants administrators complete control over the platform. Following are some of the key admin panel features of betting
Administrators can supervise the regular users/bettors for their behavior and interactions within the application, including banning.
This module makes it possible for administrators to monitor matches/events. They can set Bet limits for particular matches and modify the markets as well.
The dashboard is the centralized hub where all ongoing bets, schedules, updates, etc. are arranged in neat cascading menus.
The administrator has full control over how content and activities on the platform are marketed and monetized for revenue.
The bookmaker management module is used to control and govern bookmakers' activities to ensure a smooth, seamless betting experience.
Under this feature, the administrator can create, access, update, and remove any kind of content they put out on the platform.
Quite self-explanatory; this feature controls email communications templates for various user interactions.
The application should have a fully encrypted and secure payment system that allows a seamless, secure, and immutable money transfer.
Advanced Betting features are like a support system for every betting application or website. To stand out from your competitors, you must add unique, impressive, and user-friendly features to your app. Below are some of the advanced features that can help you stand tall against your rivals.
The below graph represents trends of sports betting apps like Bet365 in the coming years. Affordable internet data, worldwide liberalization spree, effective marketing, and corporate sponsorship are some of the reasons behind the growing popularity of sports betting apps. It is estimated that by 2027, the share of sports betting applications will be more than three times compared to 2016.
The Online Gambling Market Is Expected to Grow at a CAGR of 11.5% from 2020 to 2027
There are cogent reasons why Bet365 has raced ahead of the competition from alternative services. To excel as an innovative and engaging sports betting platform, one has to surpass the high-brow benchmarks set by Bet365 in mobile usage stats.
Bet365 records startling revenue of 3 billion USD in the financial year 2020
The sports betting app Bet365 has received an average 4.5 star rating on most of the leading gambling listing and review websites.
As per the data available in the public domain, Bet365 has a strong user base of almost 53 Million active customers worldwide.
Started with thousands of visits per month in 2000, sports betting app Bet365 now has over 2 billion visitors every month.
WebClues Infotech performs thorough background analysis for every project, regarding their industry, the do’s and don’ts of the given app requirement vertical, best practices, and of course the competitor. Competition analysis has proven that the following brands are in contention for Bet365’s throne.
Betfair is one of the biggest Betting platforms and a leading competitor of Bet365. Founded during the same time as Bet365, the company has added several innovative features over the past years, including smooth website navigation and Betting exchange.
This USA-based sports betting platform specializes in fantasy sports betting. It became an instant hit in the US following its inception in 2012. Multiple payment options, intuitive website design, and regular promotional offers are some of the monopoly features and tactics of DraftKings
Founded in 2008, 888sport is a multinational online sport betting company mostly popular for live betting in a diverse plethora of sports that find users among European sports fans. Sports options, easy depositing & withdrawing, and exciting promotional offers are some of its best features.
A very recent addition to sports Betting apps, William Hill is an emerging bookmaker based in the UK. A range of markets, an instant balance transfer facility, and a user-friendly mobile app are the backbone of William hill.
One of the newest competitors, India-based Dream 11 has somewhat captured a lion’s share of the fantasy sports betting market in a short duration and offers stiff competition to predecessors. The users earn points based on their players’ performances in real-life matches.
Established in 2009, Fanduel is a US-based gaming company that offers a sportsbook, online casino, and online horse betting products. Fanduel caters to a more distinguished and niched number of sports competitions.
To build feature-rich, exquisite sports betting apps like Bet365 will certainly require considerable time and effort. According to our research, it would take more than 1200 hours to build a complete app like Bet365, which includes a user panel, an admin panel, and additional features such as CRM integration and Push Notification. The below table shows the breakdown of total hours:
|Home Display Screen||16|
|Create Your Personal Contest||24|
|User Office Manager||8|
|Manage Games Classification||12|
|Manage Reward Tips||8|
|Manage Cash Benefit||48|
|Manage Bank Withdraw Submission||80|
|Live Match Rating||40|
|Live Rating API Integration||24|
The technology stack principally depends on the client's requirement. WebClues Infotech uses nothing short of the most proficient, industry-loved, and widely adopted technological frameworks for building the various aspects of your sports betting app from scratch.
Also, it is wise to choose a tech stack that allows you to develop and deploy your betting app on multiple platforms. The right tech stack can help you to produce an app with a hybrid build; these apps operate on a singular codebase, so you do not need to write separate versions for different platforms- write once, run anywhere!
Besides, the cost of a sports betting app also fluctuates based on the app development company you choose and its location. Choosing a client-centric service such as WebClues Infotech can greatly help reduce the overall budget for your sports betting app.
We've helped many clients globally to solve complex business problems with our developed mobile app solutions. Our collaboration with clients results in a long-term partnership. Check what they have to say about the services they have received from us.
WebClues is the technological backbone to businesses of every scale and any industry; our client-centric approach allows us to flexibly accommodate your business tech needs and dispense value-added solutions.
WebClues Infotech is proud to lead a veteran team of cross-industrial application developers. Our team offers interdisciplinary services for end-to-end app requirements and adopts the most technologically superior tools and industrial practices for the same. Our services have benefitted:
Mobile app-based healthcare, on-demand health, pharmaceutical, and, fitness services have bridged remote patients with the best medical services available. Leveraging the multi-media facilities granted by today’s PWA applications, medical professionals can dispense and cater to patients for various health emergencies, thereby offering critical aid.
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Are you considering developing a Bet365-like sports betting application? Let us offer you some clarity about the profitability of such a requirement before we engage:
Of course! As a part of our customer-centric approach, our SLA is to help you launch your app. Not only do we help deploy it but we also aid in listing and ranking your betting app on the application stores. We usually recommend Cloud-based deployment solutions for rapid scalability. We provide one month of free maintenance service as well post the applications go live.
It is highly advisable for sports betting app ventures to launch cross-platform mobile application versions of their service with provision for native builds later. The boom in mobile gaming and smartphone usage can help multiply your user-base and effectively your revenue returns.
Adding unique features to a Bet365-like app can add to your supplementary costs. Unique features such as analytics and streaming require integration of third-party APIs, which increases the cost of development. But, WebClues’ can help you maintain a budget with more cost-efficient alternative solutions.
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