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Founded by Stanford University's computer science professors Andrew Ng and Daphne Koller, Coursera is a worldwide e-learning platform that started in 2012 to provide free online courses, certificates of specializations, and degrees, and promote professional courses.
Coursera offers Educational Content in fields such as Finance, Data Science, Software Engineering, Humanities, Business, Digital Marketing, and many more.
The business model of Coursera is based on charging students for attending and completing its accredited online courses as well as degrees. Furthermore, the company makes money by charging a subscription fee to businesses and other organizations that want to access the site’s content.
Several methods of monetization are used in order to gain revenue through online learning business.
Coursera has made a mark in the E-Learning Industry by offering students with desired courses. So, in 2013, Coursera introduced “Signature Track” for students who want to earn certificates of a particular course from the prestigious E-Learning Platform. Students have to pay a per-course fee to participate in the "Signature Track. These paid certifications are the bedrock of Coursera’s business with Specialized and degree programs following the same protocol.
Coursera started its subscription feature in the year 2016. Under this, it provides monthly and annual subscriptions for specialization and degree programs. It is a new payment model that allows users to purchase access to all content on a month-by-month or annual basis, Students can now also opt for a week’s trial, and post this trial period, the fee will automatically get deducted from the user’s account.
Platforms both new and old in the market can earn good revenue through affiliate marketing. Coursera as an E-Learning Platform also utilizes affiliate marketing and programs for generating revenue. Its courses have a list of recommendations for different books and journals launched on different websites like Flipkart, Amazon for students to buy through a particular website.
A new culture is practiced by multinational companies for training their employees by collaborating with specific e-learning platforms. Coursera also has the same protocol of associating with different companies so that it can boost up its business by teaching employees of a particular organization. Until now, more than 500 companies have collaborated with Coursera for this initiative.
Apart from companies, Coursera also has affiliations with different government, non-profitable organisations (NPOs) and non-governmental organisations (NGOs). Donations from such organisations help Coursera in uplifting its business model to a greater extent.
Coursera helps you in harnessing your skills so that you develop the potential to achieve the best position in your desired career.
Augment your knowledge and skills in different fields using personalized courses in business, finance, technology, etc.
Uplift your skills to get an aspiring career in preferred fields involving Software Development, Management, Photography, and many more.
Earn specialized and degree courses from the most prestigious colleges across the globe.
Train your employees and transform them both professionally and personally for the betterment of your organization.
Let’s examine the business models of the top-notch e-learning platforms:
| Number of Courses | Price Plan | Categories | Bachelor’s and Master’s | Who Contributes | |
|---|---|---|---|---|---|
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5500+ | $29-99$ (individual courses) $39-$79/month (special programs) $15-$25000 (degrees) | All | Yes | Universities and companies |
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100000+ | $10-$199 | All | Yes | Universities and Professionals |
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2500+ | $50-$300 | All | Nano degrees for both | Universities |
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200+ | $399/month (for paid courses) | Any | Micro Bachelor and Full Master’s degree | Universities |
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22000+ | $15/per month $8.25/annual (whole year upfront) | Any | No | Working Professionals and Experts |
After analyzing all the necessary points revolving around Coursera and its position as a MOOC (Massive Open Online Course), you can now figure out the essential factors which influence the cost of developing such an app or website. Now let’s focus on the six crucial points which are responsible for uplifting the business of Coursera.
A major population of students and professionals want course Certifications from prestigious E-Learning platforms. The cost of these certifications is comparatively very less than the college’s summer course certifications. Thus, students are attracted towards these cheap but valuable certifications.
Subscription feature helps the E-Learning Company in generating major revenue by making students enroll in the specific courses through a free trial and then charging fees to continue with the course if the student is interested. Subscriptions are generally charged on a monthly/annual basis.
Marketing is an evergreen method of generating more income. E-learning platforms can collaborate with different websites for affiliate marketing. The platform can contain links of recommended books for a particular course and the users can go to that particular website via the link and buy those books.
This feature is available for organizations who want to train their employees in any particular technology for the benefit of the organization in terms of work and professionalism. The pricing is distinguished depending upon the company, the strength of employees to be trained on a group basis, and the technology to be taught.
Every eLearning platform is unique in its own. But there are some must have features that play an important role in building an online learning platform. Coursera provides a list of features for students and professionals for easy learning.
Content is available in audios, videos, and different file formats for a detailed explanation of any particular topic.
Provide users with general information about courses, their syllabus, reviews, and enrollment options.
For discussing any particular topic on the website.
For formative assessment, students can quickly check their own knowledge about what they've learned so far.
For practising topics learnt throughout the course.
Engaging with students on social media through Facebook, etc.
Assigning assessments to groups as an exercise.
Transforming students into professionals with degrees and special courses.
Online Certificates for students on their desired courses for validation.
Apart from the Website, Coursera has launched its Mobile App customized with all necessary features so that the students can access and upgrade their skills from the courses at any point of time. Technologies like Augmented Reality, Virtual Reality have been embedded inside the app to promote superior user interface and experience for anyone who wants to make a career in his/her desired field.
Coursera Plus is a premium feature of Coursera which allows the user to access the majority of Coursera courses by paying an annual subscription. It's $399 for the year and gives members’ unlimited access to over 90% of the platform’s course catalog including specializations and professional certificates.
Explore any interest or trending topic to advance your skills and become professional in the desired domain.
Coursera provides affordable learning programs taught by top instructors from leading universities and companies.
Learn at your own pace and move between multiple courses, or switch to a different course on your schedule timing.
Earn a certificate for every learning program that you complete at no additional cost.
In order to be known as a professional Elearning Website/App, your Software Development Company should make sure that your product has the 3 pillars of modules in order to be called a complete package.
The user panel of an ELearning Website/App should contain information regarding all the offers and features provided by the company for all students and professionals. Representation of elements like Search Bar, list of Recommended Courses, and display of Professional Degrees and Certifications should be mandatory. It should highlight the trusted corporate companies and universities in collaboration with the company so that it instills a sense of loyalty and stature among the users for the organization.
The Panel should display the experiences of old users so that it promotes more connectivity and trust among the new users. Trending offers and the Advantages on the Courses should be addressed in an interactive way.
The tutor panel of an ELearning Website/App should specially be designed and customized in such a way that it targets all the potential candidates who want to be tutors and want to seek information regarding the tutor domain of the company. The module should display a list of certified courses and specialization programs for which a tutor can opt for when it comes to teaching a specific technology. It should contain the Tutor profile where every tutor can log in and select the number of courses he/she wants to teach to students with prior salary or income.
For an Elearning Platform, the Admin Panel should be designed in such a manner that it can be accessed and used exclusively by the founding organization and its higher officials. This module should contain a dashboard comprising the list of courses and the statistics and details regarding the payments, completion and demands of those courses. A proper list of instructors containing their qualifications, skill sets and experience, detailed explanation of the syllabus, reviews and ratings, etc. are some of the mandatory features to be listed in the Admin Module.
In the Online Education Industry, a lot of ELearning platforms have tried to excel in this race with their unique features and quality services.
An American Company working as a non-profitable organization in order to provide online tools to teach students.
Founded in 2012, it works as a profitable community and provides courses on Computer Science, Physics, etc.
Online tutoring Indian firm providing academic courses for students from 5th - 12th and catering courses for competitive exams.
American online learning platform with 50+ million students and 50,000+ teachers having technical courses in more than 60 languages.
Online educational platform providing university level courses and created by premium American Institutes, Harvard and MIT.
Indian Education Company focusing on students from KG-12th by providing academic courses for all round development.
The time duration for building such an Elearning app or website starts with the primary development to the day of launching the application or website, followed by maintaining and upgrading the app. In order to give you a rough idea about the time duration of development and the estimated cost behind the development, we’ve got you the detailed information below.
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Our team at WebClues Infotech consists of highly skilled professionals who use the following list of main tools and technologies for development:
We at WebClues Infotech have achieved a remarkable position in the Software Development Industry by developing highly efficient and professional Commercial Apps.
We are an interactive, fun based knowledge development platform, where you can monitor your child's progress. We help your child grow & learn while having fun, playing.
Voscreen is a free app to learn and improve English. Watch video clips from movies, documentaries, music videos and cartoons to improve your English.
The objective of the project is to enhance the education level in Iraq and encourage students for studies. The project is to develop a mobile platform for students to practice the study material in a simplified way.
The AshACE is the web based platform through which students can search the papers and find their best practice materials. Students can select their standard and respective subject to get model papers and exam materials for their preparation.
Cyou provides seamless learning process to engage learners using different learnig tools. Get grammar learning lessons or become fluent in English with your favourite speaking partners. This app is comprehensive and easy to use.
Listen to our premium clients and have a look at what they say about their experiences with us and our services.
A lot of industries are receiving online success in their business because of the valuable contribution by online mobile apps.
Because of the rise in health issues among the common sections of the Society, Healthcare apps containing information and tips related to health, fitness and lifestyle have been introduced in abundance. Users can also order medicines, reports and book appointments online in just one click.
All thanks to the online mobile apps, the users now can order their favourite food from their favourite restaurants anytime and receive it at their door-step, thus helping the restaurants by providing quality experiences of customers with an increase in the revenue.
People are getting attracted towards entertaining apps with cool features. You can now book movie tickets and watch your all-time favourite movies online from your mobile and laptop by sitting at your home. Gaming industry too is benefiting from this revolution.
Now people can order anything they like online and it will be delivered to them within the promised time. It has helped all the retailers and shopkeepers to expand their business and generate more revenue for their business models.
Whether it’s your marriage ceremony or the interior designing of your house, you can get professional support with the personal care apps so that you experience the best quality of work done on whatever you want to with utmost finesse.
A lot of users now prefer booking cabs or getting rental vehicles online for travelling to their destinations at affordable charges. Trending offers and discounts on these travel apps have amplified their usage. These choices are gradually promoting the success of the transportation industry.
The total cost behind the development depends upon several factors including features, functionality, designing, and many other requirements. At WebClues, we make sure that our experts work passionately in order to provide you the perfect solution within an affordable range for investment.
WebClues Infotech believes in customer satisfaction. Our team will be associated with you post your app launch and will take full responsibility for its maintenance and modification.
It can definitely help your business app idea because our team at WebClues Infotech do not ignore the perspective of today’s audience while developing your idea.
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