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Know The Cost To Develop An ELearning App And Website Like Coursera

What Is Coursera?

Founded by Stanford University's computer science professors Andrew Ng and Daphne Koller, Coursera is a worldwide e-learning platform that started in 2012 to provide free online courses, certificates of specializations, and degrees, and promote professional courses.

Business Model Of Coursera

Coursera offers Educational Content in fields such as Finance, Data Science, Software Engineering, Humanities, Business, Digital Marketing, and many more.

The business model of Coursera is based on charging students for attending and completing its accredited online courses as well as degrees. Furthermore, the company makes money by charging a subscription fee to businesses and other organizations that want to access the site’s content.

Several methods of monetization are used in order to gain revenue through online learning business.


Paid Certificates

Coursera has made a mark in the E-Learning Industry by offering students with desired courses. So, in 2013, Coursera introduced “Signature Track” for students who want to earn certificates of a particular course from the prestigious E-Learning Platform. Students have to pay a per-course fee to participate in the "Signature Track. These paid certifications are the bedrock of Coursera’s business with Specialized and degree programs following the same protocol.


Monthly/Annual Subscriptions

Coursera started its subscription feature in the year 2016. Under this, it provides monthly and annual subscriptions for specialization and degree programs. It is a new payment model that allows users to purchase access to all content on a month-by-month or annual basis, Students can now also opt for a week’s trial, and post this trial period, the fee will automatically get deducted from the user’s account.


Affiliate Programs

Platforms both new and old in the market can earn good revenue through affiliate marketing. Coursera as an E-Learning Platform also utilizes affiliate marketing and programs for generating revenue. Its courses have a list of recommendations for different books and journals launched on different websites like Flipkart, Amazon for students to buy through a particular website.


Corporate E-Learning

A new culture is practiced by multinational companies for training their employees by collaborating with specific e-learning platforms. Coursera also has the same protocol of associating with different companies so that it can boost up its business by teaching employees of a particular organization. Until now, more than 500 companies have collaborated with Coursera for this initiative.



Apart from companies, Coursera also has affiliations with different government, non-profitable organisations (NPOs) and non-governmental organisations (NGOs). Donations from such organisations help Coursera in uplifting its business model to a greater extent.

Achieve Your Goals With Coursera

Coursera helps you in harnessing your skills so that you develop the potential to achieve the best position in your desired career.

Learn The Best Skills

Augment your knowledge and skills in different fields using personalized courses in business, finance, technology, etc.

Get a Career Roadmap

Uplift your skills to get an aspiring career in preferred fields involving Software Development, Management, Photography, and many more.

Earning Certificates And Degrees

Earn specialized and degree courses from the most prestigious colleges across the globe.

Uplifting Your Organization

Train your employees and transform them both professionally and personally for the betterment of your organization.

Competitors Landscape

Let’s examine the business models of the top-notch e-learning platforms:

Number of Courses Price Plan Categories Bachelor’s and Master’s Who Contributes
5500+ $29-99$ (individual courses) $39-$79/month (special programs) $15-$25000 (degrees) All Yes Universities and companies
100000+ $10-$199 All Yes Universities and Professionals
2500+ $50-$300 All Nano degrees for both Universities
200+ $399/month (for paid courses) Any Micro Bachelor and Full Master’s degree Universities
22000+ $15/per month $8.25/annual (whole year upfront) Any No Working Professionals and Experts

After analyzing all the necessary points revolving around Coursera and its position as a MOOC (Massive Open Online Course), you can now figure out the essential factors which influence the cost of developing such an app or website. Now let’s focus on the six crucial points which are responsible for uplifting the business of Coursera.

Six Pillars Of Coursera’s Revenue Model

Free Courses

Online Degrees


Corporate Training


Specialised Courses

Paid Certifications

A major population of students and professionals want course Certifications from prestigious E-Learning platforms. The cost of these certifications is comparatively very less than the college’s summer course certifications. Thus, students are attracted towards these cheap but valuable certifications.


Subscription feature helps the E-Learning Company in generating major revenue by making students enroll in the specific courses through a free trial and then charging fees to continue with the course if the student is interested. Subscriptions are generally charged on a monthly/annual basis.


Marketing is an evergreen method of generating more income. E-learning platforms can collaborate with different websites for affiliate marketing. The platform can contain links of recommended books for a particular course and the users can go to that particular website via the link and buy those books.

Corporate learning

This feature is available for organizations who want to train their employees in any particular technology for the benefit of the organization in terms of work and professionalism. The pricing is distinguished depending upon the company, the strength of employees to be trained on a group basis, and the technology to be taught.

Features Of Coursera

Every eLearning platform is unique in its own. But there are some must have features that play an important role in building an online learning platform. Coursera provides a list of features for students and professionals for easy learning.

Quality Content

Content is available in audios, videos, and different file formats for a detailed explanation of any particular topic.

Course Page

Provide users with general information about courses, their syllabus, reviews, and enrollment options.

Discussion Forums

For discussing any particular topic on the website.


For formative assessment, students can quickly check their own knowledge about what they've learned so far.


For practising topics learnt throughout the course.

Support Student Group

Engaging with students on social media through Facebook, etc.

Peer Assessments

Assigning assessments to groups as an exercise.

Degrees And Specialization

Transforming students into professionals with degrees and special courses.


Online Certificates for students on their desired courses for validation.

Essential Features Required For Elearning Platform

Search, Recommendation, and Categorization of Courses
Personal Profile
Creation Of Courses
Course Dashboard
Enrollment Page
Online Course Catalogs
Efficient Payment Process
Emails And Push Up Notifications
Admin Dashboard
Strong Reporting With Customization

Coursera Mobile App

Apart from the Website, Coursera has launched its Mobile App customized with all necessary features so that the students can access and upgrade their skills from the courses at any point of time. Technologies like Augmented Reality, Virtual Reality have been embedded inside the app to promote superior user interface and experience for anyone who wants to make a career in his/her desired field.

Coursera Plus

Coursera Plus is a premium feature of Coursera which allows the user to access the majority of Coursera courses by paying an annual subscription. It's $399 for the year and gives members’ unlimited access to over 90% of the platform’s course catalog including specializations and professional certificates.

Enroll in any Course

Explore any interest or trending topic to advance your skills and become professional in the desired domain.

Save money

Coursera provides affordable learning programs taught by top instructors from leading universities and companies.

Flexible Learning

Learn at your own pace and move between multiple courses, or switch to a different course on your schedule timing.

Unlimited Certificates

Earn a certificate for every learning program that you complete at no additional cost.

The 3 Main Panels For Any Efficient ELearning Website/App

In order to be known as a professional Elearning Website/App, your Software Development Company should make sure that your product has the 3 pillars of modules in order to be called a complete package.

User Panel

The user panel of an ELearning Website/App should contain information regarding all the offers and features provided by the company for all students and professionals. Representation of elements like Search Bar, list of Recommended Courses, and display of Professional Degrees and Certifications should be mandatory. It should highlight the trusted corporate companies and universities in collaboration with the company so that it instills a sense of loyalty and stature among the users for the organization.

The Panel should display the experiences of old users so that it promotes more connectivity and trust among the new users. Trending offers and the Advantages on the Courses should be addressed in an interactive way.

Tutor Panel

The tutor panel of an ELearning Website/App should specially be designed and customized in such a way that it targets all the potential candidates who want to be tutors and want to seek information regarding the tutor domain of the company. The module should display a list of certified courses and specialization programs for which a tutor can opt for when it comes to teaching a specific technology. It should contain the Tutor profile where every tutor can log in and select the number of courses he/she wants to teach to students with prior salary or income.

Admin Panel

For an Elearning Platform, the Admin Panel should be designed in such a manner that it can be accessed and used exclusively by the founding organization and its higher officials. This module should contain a dashboard comprising the list of courses and the statistics and details regarding the payments, completion and demands of those courses. A proper list of instructors containing their qualifications, skill sets and experience, detailed explanation of the syllabus, reviews and ratings, etc. are some of the mandatory features to be listed in the Admin Module.

Other Players In The Same Category

In the Online Education Industry, a lot of ELearning platforms have tried to excel in this race with their unique features and quality services.

Khan Academy

An American Company working as a non-profitable organization in order to provide online tools to teach students.


Founded in 2012, it works as a profitable community and provides courses on Computer Science, Physics, etc.


Online tutoring Indian firm providing academic courses for students from 5th - 12th and catering courses for competitive exams.


American online learning platform with 50+ million students and 50,000+ teachers having technical courses in more than 60 languages.


Online educational platform providing university level courses and created by premium American Institutes, Harvard and MIT.


Indian Education Company focusing on students from KG-12th by providing academic courses for all round development.

Timeline To Build An App Like Coursera

The time duration for building such an Elearning app or website starts with the primary development to the day of launching the application or website, followed by maintaining and upgrading the app. In order to give you a rough idea about the time duration of development and the estimated cost behind the development, we’ve got you the detailed information below.

Module Sub-module Description Estimated
Login Login with Email and Password Login activity with validation 8
Forgot Password Forgot Password
Reset Password
Grade Management Add/Edit/Delete/List/Search Listing
Grade Listing (Active/Inactive)
Enter the grade name, Grade wise term end dates,subscription amount for each grade
Subject Management Add/Edit/Delete/List/Search Listing
Subject Listing
enter the subject name and upload an image for a subject
Chapter Management Add/Edit/Delete/List/Search Listing
Chapter listing, active & inactive chapter,review chapter topics
select the grade and subject for which they want to add chapter name & color
Topic management Add/Edit/Delete/List/Search Listing
Chapter wise topic listing, active & inactive topic,view topic's content
all topic for each chapter
delete all the relevant data
Content management Add/Edit/Delete/List/Search Topic wise content listing, active & inactive content ,view content 80
Add New content
Add content for each topic
Edit content
Delete content
Test Management Add/Edit/Delete/List/Search Questions listing, active & inactive questions 80
Add New Questions
And question, question type, explanation, etc.
Edit Questions
Delete Questions
Student Management Edit/Delete/List/Search Student Listing,active/inactive student, view student details 18
Edit student
Delete student
Parent Management Edit/Delete/List/Search Parent Listing,active/inactive parent, view parent details 18
Edit Parent
Delete Parent
Contest Management Add/Edit/Delete/List/Search Contest Listing,active & inactive contest,view contest's questions,View results 45
Add New Contest
ad contest title,image or video start/end datetime,Grade, subject, covered Chapters,eligibility etc.
Edit contest
Delete contest
Contest Question Management Add/Edit/Delete/List/Search Contest Question Listing 32
Add New Contest Questions
add mcq questions, answers etc.
Edit contest questions
Delete contest questions
Payments Management List/View Listing all user payment details 32
Contact Us Management List/View listing of the messages received from the user 12
show the name of User/ parent, contact number and message received from the user
CMS Management Add/Edit/Delete/List/Search CMS Listing 20
Add New CMS
add title,code,page etc.
Edit CMS
Delete CMS
Dashboard 20
Report Will decide while development phase 32
Site Settings Edit Edit site setting 18
Logout 1
Student Application - Android/iOS
Signup Register with mobile number 40
Create profile Enter profile details
Verify Mobile number Enter profile details
Select Grade Enter profile details
Login Login with Mobile number verification 16
Forgot password
My Profile View/ Edit Profile Edit profile information 40
Parent connect Connect to parent app Generate OTP
Invite friend Invite friends
Get free trial to courses
Buy courses Purchase package
Home screen View Subjects 32
Bottom Menu
Subject Detail Screen Chapters View chapter wise score and progress bar 120
Topics View Topic wise score and progress bar
View all content in a topic
Tests Take test
View results & correct answers
Re Attempt the test
Questions Type of questions are MCQs & comprehension type
Quizzo Play quiz with friend "View friends
Select subject
Select friend
send invitation
Play quiz
Win trophy
Play quiz with Alone Select subject Play Quiz
Score View score of opponent
Winner will get 1 trophy
Each question will be for 15 sec.
max. 10 question for quiz
Contest Upcoming contest Time based Chapter wise contest
Show instructions
Live contest Show result
Show correct answers
Check eligibility
Appear in contest
Previous contest View results
Practise contest
View correct answers
Payment Online Payment for particular Grade Student will have access to Grade content for that academic year 40
Free trial period
Chats Create friends Send/ Accept friend request
Unfriend option
Search new friends
Chat Textual chat
View profile information
Search friends
Push notification 32
Contact us 4
Logout 2
Tutor Application - Android/iOS
Sign up Register with mobile number 16
Login Login with Mobile number 10
Forgot password
Connect student Connect Multiple student
Switch student to view report
Notifications Student's activity notification 32
Profile Change password 6
View student profile 28
Student report Chapters View Student
report Scores & time spent
Push Notification 24
Contact us 4
Logout 2
Business Analyst 80
Database Design 40
Application Design 120
Web service 350
Project Management 150
Quality Assurance 260
Server Setup and Configuration 40
Deployment 40
Total Estimated Hours

Technology Stack

Our team at WebClues Infotech consists of highly skilled professionals who use the following list of main tools and technologies for development:

For Android

For Back-end

For iOS

Apps Built By WebClues Infotech

We at WebClues Infotech have achieved a remarkable position in the Software Development Industry by developing highly efficient and professional Commercial Apps.

Eduplay Cloud

We are an interactive, fun based knowledge development platform, where you can monitor your child's progress. We help your child grow & learn while having fun, playing.


Voscreen is a free app to learn and improve English. Watch video clips from movies, documentaries, music videos and cartoons to improve your English.


The objective of the project is to enhance the education level in Iraq and encourage students for studies. The project is to develop a mobile platform for students to practice the study material in a simplified way.


The AshACE is the web based platform through which students can search the papers and find their best practice materials. Students can select their standard and respective subject to get model papers and exam materials for their preparation.


Cyou provides seamless learning process to engage learners using different learnig tools. Get grammar learning lessons or become fluent in English with your favourite speaking partners. This app is comprehensive and easy to use.

What Our Clients Have To Say

Listen to our premium clients and have a look at what they say about their experiences with us and our services.


Blockchain Solution



Marketplace for trading files/tools

Owner & Founder


Loyalty Platform

Executive Director

Which Industries Are Benefiting From Online Apps?

A lot of industries are receiving online success in their business because of the valuable contribution by online mobile apps.


Because of the rise in health issues among the common sections of the Society, Healthcare apps containing information and tips related to health, fitness and lifestyle have been introduced in abundance. Users can also order medicines, reports and book appointments online in just one click.

Food Delivery

All thanks to the online mobile apps, the users now can order their favourite food from their favourite restaurants anytime and receive it at their door-step, thus helping the restaurants by providing quality experiences of customers with an increase in the revenue.


People are getting attracted towards entertaining apps with cool features. You can now book movie tickets and watch your all-time favourite movies online from your mobile and laptop by sitting at your home. Gaming industry too is benefiting from this revolution.


Now people can order anything they like online and it will be delivered to them within the promised time. It has helped all the retailers and shopkeepers to expand their business and generate more revenue for their business models.

Personal Care

Whether it’s your marriage ceremony or the interior designing of your house, you can get professional support with the personal care apps so that you experience the best quality of work done on whatever you want to with utmost finesse.


A lot of users now prefer booking cabs or getting rental vehicles online for travelling to their destinations at affordable charges. Trending offers and discounts on these travel apps have amplified their usage. These choices are gradually promoting the success of the transportation industry.


How much does it cost to develop an elearning app like Coursera?

The total cost behind the development depends upon several factors including features, functionality, designing, and many other requirements. At WebClues, we make sure that our experts work passionately in order to provide you the perfect solution within an affordable range for investment.

Will I get support from the company even after my app is launched?

WebClues Infotech believes in customer satisfaction. Our team will be associated with you post your app launch and will take full responsibility for its maintenance and modification.

Can Augmented Reality and Virtual Reality help my business app idea?

It can definitely help your business app idea because our team at WebClues Infotech do not ignore the perspective of today’s audience while developing your idea.

Our Global Presence

WebClues Infotech, 1007-1010, 10th Floor, Signature-1, S.G.Highway, Makarba, Ahmedabad-380051, GUJARAT.

Phase 1, 99, Old Mahabalipuram Rd, Industrial Estate, Perungudi, Chennai, Tamil Nadu 600096

1308 - The Spire, Near Parijat Party Plot-Sheetalpark, 150 Feet Ring Rd, Manharpura 1, Madhapar, Rajkot-360007, GUJARAT.

85 Great Portland Street, First Floor, London, W1W 7LT

5096 South Service Rd, ON Burlington L7l 4X4

120 Highgate Street, Coopers Plains, Brisbane, 4108, Queensland

6851 Roswell Rd 2nd Floor, Atlanta, GA 30328, USA

4701 Patrick Henry Dr. Building 26 Santa Clara, California 95054