Almost every human being with a phone in their pocket will use it to search for content at some point during the day. If you are a tech-savvy business owner, you are probably already using content marketing to attract new customers. However, creating good content is only the first step in achieving success. To reach the full potential of your outreach, you need to optimize your content for mobile devices.
Email marketers have known this for ages. Almost half of all emails are opened using mobile devices, and content searches are moving in the same direction. In 2013 alone, 40% of all internet use was conducted on mobile devices. If someone has found your content, chances are they found it on a mobile device. You need to accommodate for this. There is no way around it. Here are three ways to make sure your content is mobile ready.
Responsive Website Design
This is, by far, the most important step towards keeping your users engaged. If your website is not mobile ready with a responsive design, they will look somewhere else. Even though they may be able to see your website, people seldom want to zoom in to see your content. Nearly all website clients—such as WordPress—come with responsive design templates. There is no excuse for missing this step.
Make Sure That You Are Ready for All Mobile Devices
It is not good enough to simply blanket optimize your website for phones and tablets in general. Make sure your content looks good on all screen sizes and device types. If your content does not work on someone’s device the first time, they will likely not come back. Programs like Opera Mobile Emulator can help you with this.
Make Your Website Stand Out
Not only should your website be viewed easily on mobile platforms, it also needs to look good at the same time. According to Top Rank, most web users would not recommend a product or company if its website was poorly designed. Presentation on the web is just as important as presentation during a job interview. The look and feel of your site will be the first impression you make to a customer.
If your website looks poor, customers are going to think the same about your company. These three steps will help you get your content mobile ready. There are more than enough web services to help you with each of these steps. Do not spoil your content with poor website design. Let your business shine.