Last week, Facebook started permitting Google to “crawl and index its mobile app” in its mobile search results to indicate publicly accessible information. This implies Facebook for android users would now be ready to directly jump to the relevant page within the app from Google mobile search results.
“When people look for public Facebook content on the mobile internet, people who use Facebook for android can now click through and go straight to the Facebook app,” said a Facebook representative to The Wall Street Journal, news that was also confirmed by an Alphabet representative to the publication.
Google To ‘Deep Link’ Facebook App In Mobile Search
Google had introduced App indexing earlier this year for android apps, then later this year for iOS apps. This allowed users to access information from search results and ‘deep links’ within apps that had been indexed by Google. Whereas the service initially began with only a number of app partners, it was shortly opened out to all developers who wanted their apps indexed. With the functionality accessible for iOS, we can expect the Google-Facebook partnership to soon reach the Facebook for iOS app.
As you might be aware, until now Google mobile searches for publicly-available Facebook information showed results that LED users to the Facebook mobile website. Now, those users who have the Facebook for android app put in on their phones or tablets will be taken straight to the page on the Facebook app.
Those worried that Google now has even more information on the market on users should note that Google doesn’t have access to content that needs user log-in or is private. For that content, users would need to use social media giant’s recently updated Facebook Search service. The Google search results are only restricted to publicly shared content.
The agreement can see benefits for both Facebook and Google. While the social network would now see Google search users pay longer among the Facebook app, while Google makes it mobile search feature more attractive to users. Google recently additionally teamed up with Twitter to show relevant tweets straight from its mobile and app search.
Hire Skilled Developer From Us
Sharing knowledge helps us grow, stay motivated and stay on-track with frontier technological and design concepts. Developers and business innovators, customers and employees - our events are all about you.
Let’s Transform Your Idea into Reality - Get in Touch
Ahmedabad, GUJARAT 380051
1308 - The Spire, Near Parijat Party Plot-Sheetalpark, 150 Feet Ring Rd,
Manharpura 1, Madhapar, Rajkot, GUJARAT 360007
8 The Green, Dover DE, 19901, USA
513 Baldwin Ave, Jersey City,
NJ 07306, USA
4701 Patrick Henry Dr. Building
26 Santa Clara, California 95054
120 Highgate Street, Coopers Plains, Brisbane, Queensland 4108
Dubai Silicon Oasis, DDP,
Building A1, Dubai, UAE
85 Great Portland Street, First
Floor, London, W1W 7LT
5096 South Service Rd,