How Geolocation is the Future of Marketing

How Geolocation is the Future of Marketing

Geolocation is the talk of the town right now. With GPS powered Augmented reality apps hitting the market like a tidal wave it has transformed the ways for brands to reach their potential customers. Companies now have the power to not only track what a user sees online but can also track where the user is currently using Geolocation apps which can help in the betterment of their sales. These are the top trends in the field of Geolocation to watch out for 1. Augmented Advertising Advertising is a very important for any company and with the help of augmented advertising, the user experience can be enhanced. A user's view can be given more information than basic static ads with the use of augmented advertising. 2. Geolocation for In-store With the rise of virtual e-commerce stores, there is a threat to the physical stores when it comes to attracting customers. Using geolocation the stores can give specific-targeted ads to walk-in customers and thus increase their sales in store. 3. Geofencing Using geofencing business owners can create an area for targeted advertising. When the customer enters the specific area they can get alerts on their mobiles from that business. This can attract customers nearby and thus increase footfalls. 4. Weather-based advertising Companies can use weather data to advertise specific products to their customers. This can give a personalized feel to the customers and thus help in increasing number of visitors. 5. Instant Check-ins By using geolocation trackers the customers can be directly checked in to a place without having to manually do it and thus getting valuable data of the customer. 6. Beacons Beacons have been slowly starting to gain a lot of popularity among brands. They are small sensors placed through retail locations and provide details on customers by tracking foot traffic. These can be used to track the customer's specific location and thus push location-specific ads to customers to help increase sales and gather data. These are the many ways Geolocation can be used by brands and companies to increase their marketing activities and be beneficial for the growth of the company.


I hope you enjoy reading this blog post.

To keep yourself upgraded with the latest web and mobile app development updates click here.

You might also like

Connect with us

About Webclues

WebClues Infotech is a complete Web & Mobile Solution provider based in USA, INDIA & UK. We help you to define your business processes and accelerate growth and potential by designing efficient solutions.

Learn More

Our Portfolio

WebClues Infotech is ready with the IT support and expertise you need to make your IT projects work better for you and allow you to stay focused on running your business.

Hi! Ping Us

Contacting us is the first step towards success.

secure-icon12 We respect your privacy and do not tolerate spam and will never sell rent lease or give away your information (name, address, email, etc) to any third party. Nor will we send you unsolicited email

Regional Contact Info

We can give you the Wings to Fly. Contact us now!




8 The Green, Dover DE, 19901, USA

New Jersey

513 Baldwin Ave, Jersey City,
NJ 07306, USA


4701 Patrick Henry Dr. Building
26 Santa Clara, California 95054




1007-1010, Signature-1,
S.G.Highway, Makarba,
Ahmedabad, GUJARAT 380051


1308 - The Spire, Near Parijat Party Plot-Sheetalpark, 150 Feet Ring Rd,
Manharpura 1, Madhapar, Rajkot, GUJARAT 360007




120 Highgate Street, Coopers Plains, Brisbane, Queensland 4108




Dubai Silicon Oasis, DDP,
Building A1, Dubai, UAE




85 Great Portland Street, First
Floor, London, W1W 7LT




5096 South Service Rd,
ON Burlington
L7l 4X4