How Much Does It Cost To

Develop Social Networking App Like Instagram?


Instagram made its entry into our world, in the year 2010. It is owned by Facebook and is one of the most popular social networking apps that has garnered the maximum attention of the audience.
This app has offered a platform for the audience to share photos and videos from a smartphone, and further, allow users to follow others and see their feeds.

Instagram comes with certain requirements, wherein the bigger one suggests that users need to create an Instagram account, consisting of a profile pic and bio.
Due to its massive popularity, today there are 800 M + users on it, and this number is not going to settle down anywhere sooner.

At the time of launch, Instagram had basic filters and editing features. However, with time the demand from the users, increased and let the multiple numbers of features and other functionalities to be a part of this very platform.

Today, on Instagram, users can post videos and pictures directly through the app or from existing photos/videos on their device. They have introduced snapchat-esque filters and recently, released a flurry of updates, some of them are fun and some are powerful. It has now become a hub of influencers, brands, and marketers.

The popularity of Instagram has led many businesses to take a plunge into the successful business model on Instagram. Notably, the platform has reached out to a vast number of audiences across the globe, influencing a lot of entrepreneurs and startups to develop their custom Instagram clone app.

With this era belonging to social networking apps, it can be profitable to have a social networking app like Instagram as it comes for your rescue and help your revenue to go quadruple with the strategies practiced for revenue through video ads, sponsored ads, and e-commerce.

You must know that building an Instagram-like app is not an impossible task. However, there are a couple of requirements that must be addressed during the development such as the right combination of resources, efforts, strategies, and skilled team to bring the best outcome.

  • Authorization
  • Create & edit profile
  • Messages
  • Image customization
  • Determination of geolocation
  • View user profiles & follow other users
  • Personalized feed
  • Search
  • Mentions
  • Analytics
  • Settings

Instagram is the social media app and the count of users speaks hugely about its success. With the direct message feature, it allows users to share plain text messages, photos or videos, profiles, posts, & locations. Sometimes, not everything necessarily needs to be shared with everybody and if you want to connect more privately with someone than this feature is amazing.


Nothing can be more engaging for users than getting indulged into many colorful filters in one place. The new features of Instagram have allowed users to crop the picture, adjust the contrast and brightness, use markers and text in their pictures, or simply play around with the filters.

The medley of social media and the success of eCommerce have brought the most beautiful aspect into existence which is Social Commerce. The basic functionality of Instagram is to keep users engaged, but at the same time, it helps in creating multiple numbers of opportunities for brands to showcase their products. This allows businesses to get engaged with customers and create an additional source of income other than their apps and websites. Being the owner of the photo-sharing application, you get the best opportunity to earn a commission for every transaction.


Boomerang- helps in creating unexpected and fun short videos that circle back and forth
Layout - Lets the collages to be formed from a set of photos by mixing and editing them
Hyperlapse - triggers the fact to stabilize videos to create time-lapse shoots
IGTV- a long-form vertical video channel that is designed to be longer than Instagram Stories.









More than 80 million pictures are posted by Instagram users daily, 3.5 billion pictures get liked in a day, and more than 500 million people use Instagram Stories every day. It is almost impossible to list all events that photo-sharing mobile apps can be used for self-advertising, travel, and whatnot. These Instagram user statistics reveal the current Instagram's audience which is consistently growing.

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It is a social network that allows users to upload their photos and videos to share with friends and followers online. With this app, users can batch upload any number of photos as well as export albums in one click.


It is a free image-sharing service that allows the community to post enjoyable stuff, memes, gifs, and fun-filled jokes. Also, its functionalities are engaging audiences to a large number.


It lets you easily chat with friends, view live stories from around the world, and explore new feeds in the Discover section. Further, making users interact with virtual stickers and exchanging videos and pictures.


TikTok provides a social media app for creating and sharing videos as well as live broadcasting. It has got a larger user base across the world, letting them showcase their talents and post engaging videos.

Instagram is a free and most preferred photo & video sharing app among mobile users. It is not only a platform for individuals but also for businesses. The major reasons behind the success rate of this app are simple interface, filters, & instant communication medium. You would be surprised to know that besides multiple new features that were seen on Instagram over the last few years, the platform also underwent an array of design changes that were both minor & major. This has allowed businesses to stay glued to its functionality and gain benefits out of it. Some of the extraordinary features have contributed to the success of the app. They are:


Social Login

Social Login option lets users sign up for an app with their social media accounts instead of using their Email id and filling in all details; making it easier for users to register quickly.


Read and Write Comments

Here, users can easily read and write comments on the post. Even, comments can be liked by users


Profile Details

With this very feature, users can quickly find the number of followers, the total number of posts, and the number of people the user is following.


Search Module

This feature allows users to easily search for any desired information within the application. The user can search for a particular account, tags, and places from the search section.



Followers Log

The follower's log is very beneficial for users, as it allows them to get complete information about the list of people who are following them and tracking the follower's engagement over their profile.


Live Videos

With this engaging feature, users can post their live videos and connect with their friends and followers in real-time.


Custom Image Filters

The user can crop the picture, adjust the contrast and brightness, use markers and text in their pictures, or simply play around with amazing &colorful filters.

If you have decided to build a photo & video sharing mobile app like Instagram, then you must keep certain factors in mind such as intuitive user-navigation, clear designs (UX/UI), eye-catching graphics, and visual element, personalized feed, & well-functioning application.

It is a very difficult task to maintain users' interests and still stand out from the crowd. To find a place for your app in the overcrowded app market, you must focus on the uniqueness of your mobile app. To make this happen, you must include some unique features and functionalities that might take time to build but are worth it.

The timeline for building an app like Instagram can take around 900 to 1200 hours or more, depending on the size of the app and the complexity of development. Additionally, if custom applications are needed to be built then this can extend the timeline. Overall, the timeline depends upon the functionalities, technology, and other features integrated into the portal.

FeatureDescriptionTotal Estimated Hours
User ManagementAdd/Edit/Delete/List site users16
Post ManagementManage Posts uploaded by users32
Location managementMap Integration
GPS tracking
Media managementManage photos, videos, and IGTV videos uploaded40
Notifications ManagementManage Notifications28
Account ManagementBusiness account
Public account
Private account
SMS Gateway Integration12
Privacy management6
Post algorithm managementManage post algorithm26
Advertisement managementManage Ads28
Feedback managementManage feedback
Send Reply to the User Feedback
Payment managementManage payment gateways20
ReportsNumber of users, number of posts uploaded24
Frontend - Mobile App
Location managementMap integration8
Splash ScreenResponsive Design6
Login and Sign upLogin and sign up through social media
Login with username and password
Forgot PasswordUser can send forgot password request6
Main ScreenView stories
View posts
Add/edit/delete likes
Add/edit/delete comments
View IGTV videos
Add/delete stories
Direct MessageManage message exchange
Manage notification
Manage multimedia file transmission
Manage location sharing
Manage voice/video calls
Search chats
Explore screenShows relatable photos and videos
Shows IGTV videos
Search functionality
Upload postSelect single or multiple pictures or videos
Edit post
Add caption
Add location
Tag people
Share on other social media platform
Notification PageReceive Notifications
Confirm/Delete follow request
Main profile pageShows number of posts, followers, and following
Edit profile
Change to business profile
Manage stories
Archived posts
Manage multiple instagram accounts32
Account settingYour activity
Add a nametag
Saved posts
Add/edit/delete close friends
Find people
Connect to different social media platforms
Select public/private/business account
Business accountManage insights and promotional activity32
SettingsInvite friends
Manage notifications
Manage privacy of the profile
Manage Ads
Manage payments
Manage account activity
Add/remove accounts
Customer support
Log out
Business Analyst40
Database Design24
Application Design90
Project Management60
Quality Assurance140
Server Setup and Configuration28
Total Estimated Hours1530

You must pick the right technology stack for your app, as it is one of the essential things to do while building an app like Instagram. You must ensure to pick the efficient app platform for your app development, whether it is Android or iOS. However, the best route to serve the purpose for both is through React Native app development.

For Android


For Backend


For iOS


You must follow the entire procedure before you begin with the app creation, and below we have mentioned a few steps that must be taken into consideration while creating such app.

Analyze Client's Requirements

When you hired a photo & video sharing mobile app development company and begin with the development process, you will first be contacted by their sales representative. He will try to understand your expectations and requirements and analyze your end-goal.


The next step is preparing wireframes for your mobile app. Here, the business analyst will create a layout of each page that demonstrates what interface elements will exist on key pages.


The UX designer in the app development team is assigned the task to take care of the interaction between the design elements & UI designers are responsible to design the look &feel of the app through graphics, perfect color combination, & iconography.


At this stage, the app development team will begin with the creation of an Instagram clone app with the necessary features and specifications.


At this stage, the app will be tested with developed functionalities ensuring that your Instagram-like mobile app is bug-free and properly works on the devices.


At this stage, the photo & video sharing app will be finally deployed to your server & then released on the app stores so that users can install and start using it.

On an honest note, there are multiple features - even for an MVP, that can help you trigger your revenue model. However, to create an app like Instagram, you'll have to make serious investments into its functionality. Therefore, we recommend planning monetization options even before you tap into development. Her's what works perfectly for successful photo-sharing apps:

Ads- Platforms like Instagram make the biggest part of their revenue on promoting posts that users can take to stories, posts, or carousel ads.

In-app purchases- If you follow the Instagram example, implement in-app purchases to add the eCommerce edge to your photo-sharing app. A good example would be the “Checkout' feature Instagram announced a few months ago, which enables users to buy products in the app without having to navigate to the eCommerce site.

Partnerships and special offers- Go as far as your creativity allows. Encourage your loyal users to earn profits, build a partner program for influencers, or prepare time-limited offers.

Stock photos-If you deal with professional photography, turn your app into a photo stock where you can earn profits from your users' purchases.


This is the biggest question that needs to be addressed. As we all know, technology has flourished to the next level, where every age-group is willing to experience the best technology without spending too much of their time and exhausting their busy brains.

Although, when it comes to cost, then there have to be different factors that need consideration while creating an app like Instagram. Different aspects work together for the entire application and decide the cost factor.

The different factors are; the selection of the platform where you can choose from iOS or Android or you can create an app that works for both platforms. Further, the different functionalities and features that are part of the app decide the cost factor.

You can get an advanced mobile app like Instagram by WebClues Infotech- the best Mobile App Development Company in the USA & India. At WebClues Infotech, our team of mobile app developers allows you to get the best possible features for your app like Instagram.

Let us know your concept and we will assist you to convert it into an app. We have a team of experts who invests their time and efforts to meet client's demands and their business objectives.

To build a successful social networking app, you require the expertise and skills of experienced app builders like WebClues Infotech. We have developed multiple social networking apps and have successfully launched them in the market. Some of our built app solutions have acquired 50K downloads in their respective app stores.

There is a whole bunch of different industries and individual brands within every business domain which are excelling higher with the social media app integration. Industry vertical which are getting huge benefits from social networking apps are:


Social media is an incredibly valuable asset to the fashion industry because of the lightning-fast speed at which content travels on Facebook, Pinterest, and Instagram. New styles can be shared with millions of people in a matter of seconds.

Real estate

It is one of the most socially active industries as agents, brokers, developers, and property managers all use social media to get their properties in front of more people. The app helps users to proceed ahead with the real-estate purchase effortlessly.


The retail industry is getting benefitted by using the power of social media. And this is not reflected just by the bigger brands but even the smaller retailers are proceeding faster in this run. With an app, retailers streamline their revenue, sales, and access to wider targets.


The education industry has gained the maximum number of benefits from social media. With the help of social networking sites students, educators, and institutions can connect in ways that were never possible in the past.


Restaurants are using social media apps to increase both their audience and visibility through intriguing posts, contests, videos, and more. It lets restaurants take control of their online reputation and improves brand advocacy.


An eCommerce platform for different business verticals helps in selling different products to a larger audience base with an innovative method.

It generally consumes approximately 1200-1500 hours, however, it largely depends on the number of functionalities, and the type of technology used in the app development.

While there is a leader in the market, it doesn't mean there is no space for new contenders. If you have a clear vision of what you want to achieve and how it will help the community, there is no turning back for you. Make sure you provide some unique features which entice users in the long run.

Yes, we can provide you the ballpark figure for your app development. On average, the cost to develop an app like Instagram is somewhere around $30,000 to $35,000.
However, it largely depends on the type of functionality & features you wish to add in your application.

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