Mobile

How To Increase Download Using App Store Screenshots

How To Increase Download Using App Store Screenshots

how-to-increase-download-using-app-store-screenshotsAre you trying to increase downloads through App Store Optimization? Did you know that improving your screenshots can lead to more downloads? Optimizing your store listing is one of the most important things you can do for your app’s positioning within the app store. It amplifies organic user acquisition on the app store as well as your own marketing efforts. In this article, you will discover how to create stunning screenshots for both Google Play and Apple’s App Store. Number 1 Mistake In Creating Screenshots Screenshots are probably the last thing we think about when preparing our app for launch. We’ve researched our keywords, done our press outreach, and designed an engaging app icon, but when it comes to screenshots we typically default to whatever we can capture while testing the app. And that’s the number one mistake that app publishers make. We think of screenshots as, well, screenshots and not marketing assets.  Think of App Store screenshots as advertising banners that engage the user into wanting to learn more about the app and then download it. Creating Stunning App Store Screenshots While we developers focus on external marketing channels such as PR, advertising, and content marketing, we forget that internal marketing, such as optimizing our screenshots, can yield even greater results because it impacts not only our app store presence but improves our external marketing campaigns as well. That’s the power of optimizing your screenshots. Here’s our process for creating stunning screenshots that sell. Create The Story I’ve written about incorporating a copywriting technique called A.I.D.A. into creating your screenshots, but let’s do a quick recap. app-store-optimization-how-to-increase-download-using-app-store-screenshots-1024x642 A.I.D.A. is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement. A – Awareness: Attract the attention of the customer. I – Interest: Raise customer interest by focusing on and demonstrating advantages and benefits (not features). D – Desire: Convince customers that they want and desire the product or service and that it will satisfy their needs. A – Action: Lead customers towards taking action and/or purchasing. Using a system like this gives you the understanding that each one of your screenshots plays a crucial role in getting users to download your app. Capture Stills Within The App Now that you have the marketing story in place, you know exactly what kind of screenshots you’d like to get from the app. How to Take Screenshots on iOS Press and hold the Sleep/Wake button on the top or side of your iPhone, iPad, or iPod touch, then immediately press and release the Home button. How to Capture Screenshots on Android For the vast majority of Android phones and tablets, to take a screenshot you simply press and hold the power and volume-down buttons together. Use Canva Canva is a very easy to use design tool. In fact, I make all my blog header images using the tool and even this cool looking PR v/s advertising infographic. Recently, I started using Canva to create Google Play screenshots. Google Play’s guidelines are not as strict as Apple’s so you can a lot more wiggle room in terms of dimensions and layout. Canva has some stunning preset designs that you can customize and they even allow you to filter your photos. A/B Test Screenshots On Google Play, you can now run experiments to find the most effective app icons, screenshots, and text for your app. You can use experiments to test variants of your app against your current version to see which one performs best, based on install data. It also amplifies organic user acquisition on the app store as well as your own marketing efforts. Use the tips outlined above to start optimizing your app store screenshots for more downloads.

Author

I hope you enjoy reading this blog post.

To keep yourself upgraded with the latest web and mobile app development updates click here.

You might also like

Connect with us

About Webclues

WebClues Infotech is a complete Web & Mobile Solution provider based in USA, INDIA & UK. We help you to define your business processes and accelerate growth and potential by designing efficient solutions.

Learn More

Our Portfolio

WebClues Infotech is ready with the IT support and expertise you need to make your IT projects work better for you and allow you to stay focused on running your business.

Hi! Ping Us

Contacting us is the first step towards success.

secure-icon12 We respect your privacy and do not tolerate spam and will never sell rent lease or give away your information (name, address, email, etc) to any third party. Nor will we send you unsolicited email

Regional Contact Info

We can give you the Wings to Fly. Contact us now!

USA

USA

Delaware

8 The Green, Dover DE, 19901, USA

New Jersey

513 Baldwin Ave, Jersey City,
NJ 07306, USA

California

4701 Patrick Henry Dr. Building
26 Santa Clara, California 95054

India

India

Ahmedabad

1007-1010, Signature-1,
S.G.Highway, Makarba,
Ahmedabad, GUJARAT 380051

Rajkot

1308 - The Spire, Near Parijat Party Plot-Sheetalpark, 150 Feet Ring Rd,
Manharpura 1, Madhapar, Rajkot, GUJARAT 360007

Australia

Australia

Queensland

120 Highgate Street, Coopers Plains, Brisbane, Queensland 4108

UAE

UAE

Dubai

Dubai Silicon Oasis, DDP,
Building A1, Dubai, UAE

UK

UK

London

85 Great Portland Street, First
Floor, London, W1W 7LT

Canada

Canada

Burlington

5096 South Service Rd,
ON Burlington
L7l 4X4