In this digital era, taking your business online has become mandatory for every store owner, whether it is a small scale or large scale. Because getting your business online helps you to reach a wider audience compared to your localities. But not every business is the same, so taking your business online is always risky for expensive business. However, the jewelry business still remains one of the fastest-growing businesses that hold a market value of 271bn euros worldwide. Cause jewelry is one of the most ancient occupations that endured for thousands of years, and still, people love wearing different forms of jewelry and ornaments. Time has changed, but love for jewel has never changed, which means you will never have a shortage of buyers. So, it’s entirely worthy for you to take the jewelry business online.
Reasons why you need an online store for your jewelry business:
- 80% of internet users are likely to purchase online
- Reach a wider audience online without boundaries
- An online store provides more convenience to your users
- Search engines help you to gain more new customers
- Store promotions become easy when you market your products online
- Earn during holidays even if your store is closed
- Let your customer shop jewelry from anywhere at anytime
- Boost your existing store conversion
- Establish and strengthen your brand
- Easy to setup & maintain your online store
And much more…
To sparkle your jewelry business first, you must have an ecommerce website portal that helps your customer to make a purchase quickly. But to sell beautiful & designer pieces of jewelry, you must such an elegant and eye-catchy website to make your products shine. For that, you need a lot of expertise to have pixel-perfect jewelry website development that makes you stand out in the market. Don’t worry if you are a newbie, we have created a complete list of best practices to accomplish your goal of jewelry website development.
1. Register your business name:
The first thing before you have to do before you start the website development process is to find and grab a perfect domain name. The domain is the name one kind of address by which your customer can access your jewelry store. Also, make sure that your domain name is relevant to your jewelry business because using irrelevant business domains cannot help you to acquire more customers through search engines.
2. Choose the perfect platform:
Among thousands of available CMS’s picking up the right platform for your business is powerful enough to make or break your business in multiple ways. You can pick any famous cms like Woocommerce, Magento, Shopify or other ecommerce platforms that can help you to fulfill your business needs. Depending on your platform requirements find a suitable hosting provider that offers high bandwidth so all your customer can have a hassle-free shopping experience. Apart from that, you can also host your content cloud storage or setup CDN that help you to reduce your load time and deliver incredible lightning speed experience.
3. Use a theme that reflects your style:
As far as jewelry website development is concerned, using a theme that offers high-end graphics is not a good idea. Because people love the website, which is simple yet clean that makes your merchandise more easily readable & accessible.
So, make sure that when your customer clicks on a product page or information page, the main focus should be on the product and its details.
4. Offer a secure payment gateway:
Having payment gateway lets you easily accept money from your customers. Depending on your business needs, you can choose from available thousands of third-party payment gateways and integrate inside your store. Such payment gateway processors accept the credit/debit/online transactions on behalf of you and later payback to you. While paying online, your customer will always love their convenience that’s the reason why integrating multiple payment gateways delivers hassle free shopping experience to your customers.
5. Convenient shipping methods:
Another powerful aspect that may affect your jewelry store shopping experience is your shipping methods. There are so many shipping carriers out there offering different kinds of shipping methods like standard delivery, economy delivery, express shipping, etc. Some store owners charge for shipping methods while some are not. Also, not all your customers want such quick delivery or delayed delivery if they are ordering for jewelry for a specific occasion. So, offering multiple shipping methods allows your customers to have a smooth and on-time delivery process. You can also ask your customers over the time that they are happy with jewelry delivery and its packaging? This will help you to know your customer requirements as well as you can ensure successful product delivery.
6. Use high-quality images:
While ordering online, your customer is not able to touch and feel the product or its quality. So, the only way they have to make a purchase decision is by seeing product images and its content.
However, jewelry is created to be seen so presenting so using high-quality images help your customer to have a closer & detailed look. So, make sure that images you are using while website development process should be clicked on a white background as well as from multiple angles. Using low-quality images might affect your sale if real products color, size, design are not clearly visible. Having such a user-friendly well-developed website will result in happy customers.
7. Transit insurance:
Many times it happens that during jewelry transition, your products might get damaged, which is not even your fault. But while selling expensive jewelry made up of gold & diamonds increase higher chances of getting damaged or theft. Instead, taking risk you can offer ‘transit insurance’ that help you to reduce such risks and ensure successful product delivery.
Not every customer can choose from pre designed jewelry, or sometimes they are looking for custom designs that they have seen somewhere else. At that time, serving your customer with beautifully customized jewelry can help you to serve personalized shopping experience.
9. SEO, SEM & PPC (Online Promotions):
Just jewelry website development is not enough bringing the right audience to your website customers, so one must have to optimize your store for better performance of users search query. Today, almost 97% of the people use online media to search the product or services and if your business isn’t viable, you’re probably losing your customers. In order to gain competitive advantage with digital marketing; you can also make use of different banners & ads (Digital Marketing) to gain more traffic and visitors to your online jewelry website. You can also make use of different banners & ads to gain more traffic and visitors to your online jewelry website. Apart from that, setting up google analytics on your store helps you to monitor your store traffic and customer acquisition. That gives you an idea of how you can increase your store traffic and reduce cart abandonment if your customers are leaving quickly. You can also publish ads on social media or websites to market your trending jewelry designs.
10. Mobile-friendly website:
Statistics says that the use of mobile devices to access the internet has increased significantly over the last years. Approximately 95% of mobile users are using their devices to search for products and shopping that makes it worth considering screen size during website development. Because developing a mobile-friendly website helps you to save your time, efforts and money rather than developing an app for different devices.
So, these are worth considering important factors when you are in the market for jewelry website development. Besides that, here are some ideas that will give wings to your online business.
- Mentioned customer’s privacy, service, and return policy
- Place slider & CTAs that encourage your customer to purchase more.
- Reward your customer or offer them discounts during festivals
- Place customer testimonials on the homepage as well as the product page
- Create videos that promote your jewelry more precisely
- Send their order updates via email, SMS or using WhatsApp
- Hire celebrities or influencer to market your products
- Use different social media to get in touch with your customers
- Provide quick support round the clock to resolve presale queries
Definitely, it takes a lot of effort to create an elegant yet powerful website that helps you to accomplish your business goals. All these important factors are listed above are shortlisted by examining hundreds of store online. But, we always advise you to keep testing and keep trying new things on your store until you and your customers aren’t happy with your website.